The field of Mass Communication is one with limitless possibilities. It covers a wide range of industries and professions – newspapers and magazines, electronics media, advertising and public relations, outdoor advertising, films, and radio.
In recent times, the tremendous growth of the internet has witnessed a new category – online media. Today there are specialists in this field – be it in online journalism (webcasts, podcasts) or digital marketing and communication experts.
The attraction for students lies in the fact that it is an area where they can exercise their creative skills and also be visible to a large audience. It gives them a rush to be able to sway the opinions and mind-sets of a large target audience.
Being a journalist thrusts them into the limelight, so to speak. In India the conventional career in this stream would see the student doing an undergraduate course in Mass Communication or Journalism and following that up with a post-graduate course in the same discipline or a job.